One codebase, many brands: a cashback platform built to be white-labelled
100+ white-label consumer sites
An invitation-only rewards business had outgrown what its core service was built on. They needed a partner who understood financial systems and how cashback actually works — not just one who could write code — and who could keep adapting as the business changed.
Cashback is a financial product. Getting the domain right mattered more than the framework choice, and it is why they were looking for a partner rather than a supplier.
We built a cloud-based website and mobile apps from a shared codebase so the platform could be presented under many different brands, with a single admin system giving them control over the whole operation.